Business strategy and economics
Strategy is a set of bets on a few uncertain numbers: how large the market is, how customers respond to price, what a new line will cost, how competitors will react. We estimate those numbers carefully, show how much each decision depends on them, and turn the result into a plan.
Questions this answers
- Which markets, segments or products should we grow into next?
- Is this investment worth making under realistic and pessimistic assumptions?
- How will demand respond to a change in price?
- Which performance measures actually track what we are trying to achieve?
Methods
Market sizing and segmentation, competitive and industry analysis, demand estimation and price elasticity, time-series and machine-learning forecasting, cost and productivity analysis, discounted cash-flow and real-options analysis with scenario testing, and KPI design.
Also in economics and strategy
Policy simulation and agent-based modelling
See what a policy would do to choices, prices and outcomes before it is introduced.
Research investment review for producer organizations
Prioritize research portfolios and measure what past investments returned.
Market and economic reports
Recurring market intelligence and economic impact reports, written for decisions.